Roofing contractor · South Florida
How a roofing contractor stopped losing leads after 5pm
Four disconnected tools and roughly fourteen leads a month lost to voicemail. One private platform with an AI Receptionist fixed it in 30 days.
2 locations · 60+ field crew
- 0
- leads lost to after-hours silence
- <1 min
- web lead → CRM
- 4 → 1
- tools consolidated
- 30 days
- to live
The challenge
Inbound demand was never the problem. Capturing it was. Web leads landed in three different plugin inboxes, the front desk tracked callbacks on a paper board, and anything that came in after 5pm or over the weekend sat untouched until Monday.
On an average month, roughly fourteen qualified leads went cold before anyone called them back, in a trade where the first contractor to respond usually wins the job.
What we deployed
We stood up a private platform with a Receptionist agent live on the main line and on every web form. It answers on the first ring, day or night, qualifies the caller, and writes the lead into the CRM in under a minute.
No plugins to reconcile, no Mailchimp export, no separate dialer. One platform the contractor owns, with every lead, call recording, and follow-up in a single timeline.
Every web lead is in the CRM in under a minute. Weekend leads no longer go to voicemail until Monday.
The results
Within the first full month, zero leads were lost to after-hours silence, down from about fourteen. Weekend callers now book estimates while competitors' phones ring to voicemail.
The owner replaced four separate tools with one $1,200/mo platform and stopped paying for software that did not talk to itself.
What it retired
- WordPress + 3 lead-capture plugins
- manual lead board
- Mailchimp
- stand-alone call-tracking dialer
replaced with one platform · $1,200/mo
agents deployed